Tide Detergent, April Fresh

100 loads (Contains approximately 100 loads as measured to bar 2 on cap). HE turbo clean. 65% more loads (vs. 59 load bottle). Cleans. Freshens. Whitens. Brightens. With Downy Freshness & Color Protect Power+. Contains no phosphate. www.tide.com. Questions? 1-800-879-8433. Visit www.tide.com. Bottle made from 25% or more post-consumer recycled plastic.