EFFECTIVE DATE NOVEMBER 1, 2019. 

PRIVACY COMMITMENT 

Lowes Foods, LLC (LFS) places the highest value on the information our customers (“Guests”) share with us, and we are committed to protecting your privacy. This Privacy Policy discloses the privacy practices governing how LFS collects, protects, shares, and uses your personal information or aggregated and anonymized data. 

SCOPE OF POLICY 

LFS collects personal information that you provide when using our websites, mobile applications, or other technology platforms, including but not limited to, name, email address, and telephone number (“User Information”). By using any of the technology platforms mentioned above, you consent to this Privacy Policy and to the collection, sharing, and use of your personal information by LFS as specified herein. This Privacy Policy is the entire privacy policy for any LFS technology platform and supersedes any prior or contemporaneous communication concerning this subject matter. 

COLLECTION AND RETENTION OF USER INFORMATION 

LFS collects User Information when you register with the Fresh Rewards program, use your Fresh Rewards (by card or by phone number), shop online, or participate in activities on any technology platform. When a user accesses a technology platform, LFS’s web servers and applications automatically record and track the data made available via the Internet concerning the user which is anonymized and not personally identifiable. When you use any LFS platform, LFS will collect information using cookies, web beacons, or other tracking technology including but not limited to your IP address, web browser type, merchandise and content viewed, and dates, times, and locations of actions. 

Subject to limits imposed by applicable law, LFS reserves the right to retain your User Information for any business purpose until such time that LFS, in its sole discretion, opts to remove such data, even in the event you elect to cancel your account or opt out of marketing communications. LFS reserves the right to remove User Information from LFS’ records as appropriate. 

SHARING OF USER INFORMATION 

LFS collects, maintains, and shares User Information within LFS and with its affiliates and third-party vendors and service providers for the purposes listed below. LFS does not control the privacy policies or practices of third parties and is not responsible for the information they may collect or the content of their sites. You should review the specific privacy policies of third parties for more information. 

  • Enhancing business operations. 
  • Identifying and verifying proper user access to the data and functions within this site. 
  • Making contact with the user as necessary. 
  • Processing and completing purchases and product deliveries. 
  • Operating the technology platforms. 
  • Present relevant marketing, special offers, promotions, coupons, surveys, and advertisements. 
  • Respond to questions submitted by the user. 
  • For whatever purpose for which you are providing the information. 
  • Service providers conducting business on LFS’s behalf such as gift cards, analytics, employment application processors, and fraud prevention. 
  • Manage user participation in the Fresh Rewards loyalty program. 

LFS retains the right to disclose User Information where (i) required to do so by law, (ii) acting on a good faith belief that such disclosure is necessary to protect the rights or property of LFS, its employees, Guests, or other individuals, (iii) responding to an emergency situation. 

RETENTION OF USER INFORMATION 

Subject to limits imposed by applicable law, LFS retains User Information as long as it believes in its sole discretion such information will be useful or needed. LFS reserves the right to remove User Information from LFS’ records as appropriate. 

OPT OUT 

By using LFS’s services or technology platforms, you hereby consent to the application of U.S. law and to the collection, use, and sharing of your User Information as detailed herein. You may choose not to provide information when requested. You may also opt out of receiving marketing and advertising promotions, correct and update your information, or cancel your account. 

To opt out of receiving marketing and advertising promotions via email, please follow the “Unsubscribe” link in the email communication provided in the materials you received from LFS. To opt out of direct mail marketing, advertising promotions, and the sharing of your personally identifiable information with third parties please call LFS Guest Services at 1-888-537-8646. 

To update the information you provided to LFS, please login to your account to edit your profile. You can also visit an in-store kiosk. 

SECURITY 

LFS maintains physical, electronic, and procedural safeguards designed to protect your nonpublic information and uses various Virus Protection, Firewalls, and Activity Logs as additional security mechanisms. 

While LFS takes various security measures to protect the privacy of the information you submit, we cannot guarantee that computer hackers, security failures, or other attacks will not compromise the confidentiality of your information. We will continue to maintain our dedication to protecting your privacy and data. 

TRANSFERABILITY OF INFORMATION 

In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, your User Information may be among the assets transferred. You will be notified by means of a notification posted on this site for at least thirty (30) days of any such change in the ownership or control of your personal information. 

CHILDREN PRIVACY PROTECTION 

LFS does not knowingly collect information about children under the age of 13 years old. Parents or guardians who believe that a child has provided personal information without their consent should contact Lowes Foods Guest Services at 1-888-537-8646. If LFS becomes aware that a child under the age of 13 has provided information, such information will be deleted. 

APPLICABLE LAW 

LFS services are provided solely to Guests in the United States of America (the “U.S.”) and is not geared towards individuals located outside of the U.S. As such, this policy is governed by and construed in accordance with the laws of the State of North Carolina, which may have different data protection rules than other jurisdictions. 

PRIVACY POLICY CHANGES 

LFS reserves the right to change this Privacy Policy at any time. It is your responsibility to check back from time to time, so you are aware of any changes or updates. The effective date of this policy will be indicated at the top of the page. By continuing to use any LFS technology platform after the posting of any such changes, you accept and agree to the Privacy Policy as modified.